Sunday, December 13, 2009

Avoid the confusion – join Drive Fusion!

The market is screaming out for a social media site which allows and encourages people to talk to each other socially and professionally. We are at the beginning of a social media phenomenon and there will be many changes to come in the future. Some issues are obvious and can be addressed early. Others will be fixed later during shakedowns. Drive Fusion appeals to business and professional people who want to socialise, communicate and collaborate with their peers without the annoyance of spammers and noise.

There are a number of issues with the most popular social media sites. Those issues are either about the site policy, performance or the functionality. People have to communicate in order to build those relationships. But there are too many spammers and too much noise on sites. There is too much emphasis on technology rather than the needs of users. The ability to connect with the right people is restrictive and often requires payment. The allowed number of connections or invitations are restricted on sites. The messages length is often limited by sites too. The most popular sites are so big and growing so quickly, that performance is often slow and frustrating.

Lots of connections are of little value in themselves. So how do we nurture relationships? There are several main ways of developing relationships with your connections, friends and followers.

1. Ask them questions. People like to help. Use ‘Answers’ on LinkedIn and ask open questions in groups and fan pages or tweet your question openly or directly.

2. Become a ‘thought leader’ and blog your views, ideas and vision. You will get responses.

3. Always be personal in your communication. Use your own name, photo and profile.

4. Be consistent on social media sites – same name, profile, photo and professionalism on each site.

5. Ask connections how you can help them.

6. Get to know people ask them for help! People like to help others! Later as the relationship develops you can ask for referrals and business.

7. Use bridge strategies to ease your connections ultimately to your website. Send them first to your blog, group or fan pages.

Drive Fusion is a communication and collaboration site for business and professional people who wish to communicate and collaborate socially and professionally. All invitations are sent to recommended people to ensure spammers are excluded always. Users are encouraged to connect easily and get to know each other. Unsolicited pitching or spamming is outlawed. It is designed to encourage momentum in your communications and has the following exciting features:

• Real time communication
• Create & manage groups
• Cross posting to Twitter
• Embedded videos
• Track topics
• File sharing
• Long posts
• Highly scalable
• Reporting & statistics
• Add external feeds
• Target messages to individuals, groups or everyone
• Invite users
• Shrink url
• Help & Support team
• Updates via email, IM, MMS and SMS
• Applications connections
• Top class present.ly platform by the award winning Intridea team

Drive Fusion is brought to you by the Drive ERP - http://www.driveerp.com and Drive Social Media - http://www.Drive-Social-Media.com teams and their 20,000+ connections will be invited to Drive Fusion soon.

Business and professional communities and individuals are welcome to join Drive Fusion.

For an invitation email John: john@driveerp.com

See you soon!

http://drivefusion.presentlyapp.com/

Saturday, December 5, 2009

It’s all about Fusion...

The starting point for any successful social media marketing or collaboration campaign is strategy development. Many questions need to be asked and answered by brainstorming. Some of the key questions include:

• What are the attributes of your best customers?
• Define your brand in terms of the target’s view
• What is it that your brand is / does?
• What is it that you do?
• What is in it for me? (Prospect view)
• SWOT Analysis
• What triggers Customers decisions to buy?
• Define Your Partners
• Who are my competitors?
• How do I measure return on investment?
• What is my sales process?
• Where are my customers?
• Where are my prospective business partners?
• How can we collaborate?

After answering these questions, setting objectives and developing a plan it is time for action. There are many social media marketing tools available and it is important to utilise the most effective and efficient ones. I would suggest the following for starters:

• Twitter
• LinkedIn
• Facebook
• You Tube
• Blogging
• Niche sites

It is important to understand the nature of each tool and its strengths and weaknesses.

Twitter is a microblogging site limiting tweets to 2 or 3 sentences. It has over 20 million users and growing quickly. It is easy to find customers and business partners, as well as joining in conversations. The functionality is limited and the noise and spamming restricts it severely.

LinkedIn is a business professional networking site with about 50 million users. Customers and business partners can be found in groups. Spammers are kept out and the functionality is improving. Building a network is somewhat slow and communications restricted between users.

Facebook has over 350 million users and is growing at half a million per day. It is a ‘business casual’ site and allows users to personalise their business using fan pages. Users can also join groups to help their search for customers and business partners. All profiles are searchable and spreading messages is easy and effective. Facebook has strict terms of service which they enforce seriously. Although it has text chat boxes it is extremely slow at times.

You Tube is the last of the ‘Big 4’. It is a very powerful site for personalising your business with 75 million views per month. Users can have their own channel, load their own and favourite videos, and because You Tube is owned by Google there is a very positive move up the search engine rankings quickly. It’s free and users can even load MS Powerpoint presentations. There is no communication or collaboration tool.

Blogging is a very powerful way to personalise your business. It also enables you to establish yourself as a thought leader in your industry. Blogs should be posted on a regular basis and not too long. They appear quickly in search engine rankings. They are ideal bridges between connecting and directing prospects to your website. Although blogging sites allow comments from readers, blogging tends to be one way communication.

There are over 600 niche social media sites. The easiest way to find one to suit a use is a Google search for ‘keyword’ and ‘social networking’. It is advisable to join only 2 or 3 of these niche sites due to time constraints. These sites are a bit more focused but again communication is slow and this limits collaboration possibilities.

To be successful in exploiting social media tools to attract customers and business partners; and to improve communications and collaboration internally in organisations a systematic approach works best. Begin with developing a strategy followed by establishing a presence on each social media site. Then expand your reach by increasing your following and friends on all sites. A target of 100 new connections per week is easily achievable. Large numbers of connections are of little value in themselves. It is vital to then nurture relationships with speedy and effective communication and collaboration. Finally, once the system is working, it is important to maintain it with good time management and good tools to achieve efficiency.

The weakest link currently is in nurturing relationships. The social networking sites communication tools are often slow, cumbersome and in the case of Twitter full of noise and spammers. Online communities need real time communication tools for users and effective collaboration tools to allow file sharing, long posts, embedded videos, longer posts, built in searching, safety and security, reporting and statistics and highly scalable and much more.....

Both real and virtual online communities can then nurture relationships improving communications, collaboration, lead generation, sales, product development, team working, project success, and customer service.

I’ve just found that tool I’m delighted to announce ....more soon on ‘Drive Fusion’.

Continues soon...

http://www.Drive-Social-Media.com
http://twitter.com/John_McGrann