Tuesday, May 1, 2012

Boost Your Business Through Social Media

Gone are the days of sky high advertisement costs. Nowadays, businesses, big or small, can turn to social media for not only a cost-effective advertisement but direct interaction with the almost-24hr-present-on-social-media-networks consumers. 

The power of social media is beyond anyone's imagination. With social media, the only people left to wonder of your existence are those without internet and computer access, which is, roughly a small percent of the earth's population.

What's good about this new medium, aside from being cost-effective, is its power to make your business visible in practically any part of the world, making your presence boundary-less. Unfettered by your physical location, your market will surely soar a thousand fold due to your international online existence. 

Think about endless possibilities, faster dissemination, a worldwide market. The list goes on if you know how to connect and bring your business to the eyes of the social media-dependent population. Your employees, which are included in this population, from the janitors to the management team, should be trained and encouraged to use this media for the faster and wider coverage of your business and not banned from using them, which is what is happening right now. 

To prosper, businesses must go with the trend, with the social flow. Use your employees' insatiable hunger for online socialization in the promotion of your product, your business. No man is an island, that's what they say. We need help and we need to address that need, for our business gain. Changing your whole perspective in the use of social media in the workplace, thinking of it as an asset rather than a liability, will surely put you on top of the game.

Whether we'd like to admit it or not, there's a huge difference when people see your active presence on Twitter, Facebook, Pinterest, Instagram, and the likes. Use that difference to your advantage. 

In these times, who needs a 30-second TV ad when you can flash your coolness to everyone online? From kids to the tech-savvy grannies, your product will no longer just be a local or a state craze, rather, a trending, instagrammable, and pinterest-worthy topic on the internet and beyond.

Which social medium do you think will work best to promote your business? Take your pick, there's a lot of fish in the water.




 Ella Ritalei Panganiban
 Marketing Executive 
 Drive Social Media