20 Great Ways Social Media Can Help Your Football Club

John McGrann

If you are involved with a football club at any level you may be wondering how social media can help your club.
 
We have thought of a few ways and hope you and your club gain some real benefits.

• Grow Your Brand – there are over 800 million users on Facebook, Twitter and LinkedIn and many of them are footy fans!
• Free mini website – yes having a Facebook page is like having a free mini website! The standard functionality and Facebook applications can deliver much of what you get from a website and it’s free!
• Target sponsors – keep your social media points interesting and go find new sponsors. LinkedIn hosts many potential sponsors in your area or globally.
• Sell your merchandise – yes either on your Facebook page or via a link to your website!    
• Promote your match day offers – use Facebook as the hub and Twitter to target prospects in your area!
• Target talent – it’s a global world now so get the feelers out for new football talent! Get fans to upload video of potential talent!
• Target corporate fans – their CEOs etc. are all on LinkedIn! Go connect with them and build relationships!
• Join targeted LinkedIn groups and share best practises, knowledge and ideas about the football industry!
• Leverage your current fanbase and make sure your great content goes viral!
• Bring your club to life online! Engage your fans and followers!
• Connect with local businesses on Facebook and Twitter! Promote each other!
• Great content - post your fixtures, statistics and events!
• Great content – share all your latest news first on your Facebook page and Twitter!
• Great content – share great stories about your club! Share its history too!
• Great content – feature players, staff and fans! Get them on video too!
• Great content – ask questions and ask for help! Your fans will be happy to help!
• Great content – be a Thought Leader in your industry and raise your club profile! Get blogging!
• Great content – host quizzes and competitions
• Great content - Host discussions on forums – create real emotional attachment to your club!
• Great content – video the football action and match interviews of your club and load to YouTube! Then Share it on Facebook and Twitter!

We love the Beautiful Game so please join us on Facebook at:

Football Crazy World and Drive Social Media  

   

     

We would love to hear your suggestions and ideas so feel free to comment!

  Cheers!

  John McGrann

  CEO Drive Social Media

Prospects will be IN-TE-REST-ED...

John McGrann

“The truth is Mr Client you are so boring!”

That probably sounds a bit harsh doesn’t it? But in some cases it’s true. Some businesses are boring and lifeless. My guess would be less than 5% of them. They are in industries which attract little interest. I wouldn’t care to name them though. 

As for the rest, they have no excuse. They are interesting to many of their stakeholders.  Their products, services and people are interesting. So why do many of these businesses still complain that people are not interested in their Facebook page or LinkedIn group or blog, for example? In other words they are boring!  In fact, they appear boring – although in reality and offline they can be very interesting. Simply, they are boring online only – it is just their online content that is boring.

Great content is essential for success in leveraging social media for business. Yes you need a strategy and you need to be out there in the right places. Growing a large social media network is a must so you can connect with your targeted audience. But connections alone are of little value. You have to engage your connections – talk to them. Great content facilitates that engagement – now we have something to talk about.

Some clients are slow about opening up and that is understandable. They are cautious. That’s fine, as over time confidence will grow. When their content is shared online the benefits can be magnified many times as fans and followers share their content. 

So what is Great Content? Here is an aid my team use to generate it themselves and from our clients.

What do you think?

More Soon!

John McGrann

CEO Drive Social Media