The social media marketing revolution is rising slowly out of the chaos reigning on sites such as Twitter, Facebook, LinkedIn and YouTube. If you thought the internet was always a minefield of dubious quality resources to help your your business then try these social media sites. Over 300 million subscribers are scrambling about these sites, self educating and doing what the internet never really allowed before. People are talking to each other.
And better still their contributions are welcome too. On personal and professional platforms there is openness. There is a huge amount of information available to subscribers and a whole range of subjects. People are connecting with each other on one or more sites. It’s happening on Twitter for micro-blogging, Facebook at a personal or business casual level and LinkedIn at a more formal business level. YouTube brings people to life using video. There are many more niche sites too.
So how can all of this activity help me in the ERP world or you in your business? Social media marketing with the right strategies will: positively promote your business; support effectively your marketing, PR and customer service efforts; generate increased website traffic; generate connections and attention globally; and ultimately bring leads for your products and services.
Those who use online social networks are three times more likely to trust the opinion of others in their network than traditional advertising when it comes down to making a decision about a purchase. It’s all about knowing people and people knowing you too. It’s about personalisation.
I’ve built a network of 13,000 professional connections, a 1200+ member professional ERP group, researched and trained in this new social phenomenon for the past year. I’m taking on clients in the IT sector and more. I am loving it!
Continued soon...
www.Drive-Social-Media.com
http://twitter.com/John_McGrann
Tuesday, October 27, 2009
Seller Beware!
I was at the back of the queue when they were handing out mobile telephones. In fact, I wasn’t even in the queue... My first one was thrust upon me by a rather insistent Czech lady Martina who told me I had to have it to do my job as a project manager. After a little training and a lot of anxiety I learned how to make and receive calls. Then I worked out how to send text messages.
Ten years later I have progressed little.
My problem was I didn’t want the mobile phone. I couldn’t see the benefits. I thought it was going to cost me money and a lot of anxiety, especially if I lost it. In this case I had to take it but often in hard sell situations my resistance is total and formidable. No insurance, car or real estate salesperson is going to force me to buy something that I don’t want and many of you surely are the same.
Because when I am looking to spend my hard earned (relatively) dollars I want to be treated with courtesy, honesty and respect. In fact I like to buy from people who I like and trust too. It matters not if it’s a personal or professional purchase.
There is a global social revolution taking place all around us which is impacting how we will buy products and services in the future. It’s chaos at the moment and many people don’t understand how it works and its implications. This time I’m at the forefront of change and loving it.
It’s time for buyer power - bring on the social media marketing revolution!
Continued soon....
www.Drive-Social-Media.com
http://twitter.com/John_McGrann
Ten years later I have progressed little.
My problem was I didn’t want the mobile phone. I couldn’t see the benefits. I thought it was going to cost me money and a lot of anxiety, especially if I lost it. In this case I had to take it but often in hard sell situations my resistance is total and formidable. No insurance, car or real estate salesperson is going to force me to buy something that I don’t want and many of you surely are the same.
Because when I am looking to spend my hard earned (relatively) dollars I want to be treated with courtesy, honesty and respect. In fact I like to buy from people who I like and trust too. It matters not if it’s a personal or professional purchase.
There is a global social revolution taking place all around us which is impacting how we will buy products and services in the future. It’s chaos at the moment and many people don’t understand how it works and its implications. This time I’m at the forefront of change and loving it.
It’s time for buyer power - bring on the social media marketing revolution!
Continued soon....
www.Drive-Social-Media.com
http://twitter.com/John_McGrann
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