His sixth tip on how to enchant people is to always be disclosing. Be transparent in everything you do. Let everyone know who you work for and your partners are and those you advise. A lot of people may think that this will eventually reduce people's interest in those brands/organizations but Guy thinks otherwise. He says that the logic behind this is that your followers will be even more interested in the brands or companies that you mention because you have mentioned them. It would make them wonder why you've mentioned or complimented them and if they see that you work for that particular company, they will become even more interested to find out why you have mentioned your thoughts. This will therefore create more interest from your followers, making you successfully able to enchant your followers.
On Twitter, Guy says that you must always remember to repeat the good stuff! Tweets sent only once might not be seen by people living in different time zones. For example, if you live in the Philippines, then the US is almost half a day behind from your time zone. This is his seventh tip - repeat your tweets about 5 times a day to ensure that everyone around the world will get to read them. Kawasaki does mention that it might irritate a few of your followers since they would come across the same tweet more than once, but that would only mean that they spend way too much of their time on Twitter.
His eighth tip to be enchanting is to remember to be subtle. You need to earn the right to promote your content. If you have created it - then you have the right to keep repeating it :)
"Twitter is a link economy", says Guy as he describes his ninth tip, which is to always be linking when you tweet - this helps create interest. Now the question is, where do you get content for the links? Guy answers this too by recommending a few websites of his choice:
- Stumbleupon.com
- Smartbrief.com
- Alltop.com
These three websites are only some of the many good sources for good information for your Twitter 'linking' needs.
His tenth tip is also directed towards Twitter and he says that you must always be monitoring. Pay attention to what your competitors say about you, and what your fans and followers say about you as well. For Macintosh users, he recommends Hibari - a simple yet effective application that blocks unwanted tweets and filters your friends tweets so you can see only what you wish to see.
As Guy describes Twitter to be a link economy, he describes Facebook to be a picture economy. His eleventh tip is if you want to enchant people on Facebook, you must always be taking pictures and sharing them. Don't forget to be cropping your images though, so the unimportant or irrelevant parts of the image are separated from what's important in the picture.
His last tip that concludes his daily dozen for enchanting people is to always be commenting on Facebook. Thank people who have liked your posts and ask them questions; welcome people who have given you thanks.
Do YOU agree with Guy's tips on how to enchant people?
Let us know in the comment box below if you have any questions or suggestions as well ;)
Ayna Gonzales
Marketing Executive
Drive Social Media
