Prospects will be IN-TE-REST-ED...

John McGrann

“The truth is Mr Client you are so boring!”

That probably sounds a bit harsh doesn’t it? But in some cases it’s true. Some businesses are boring and lifeless. My guess would be less than 5% of them. They are in industries which attract little interest. I wouldn’t care to name them though. 

As for the rest, they have no excuse. They are interesting to many of their stakeholders.  Their products, services and people are interesting. So why do many of these businesses still complain that people are not interested in their Facebook page or LinkedIn group or blog, for example? In other words they are boring!  In fact, they appear boring – although in reality and offline they can be very interesting. Simply, they are boring online only – it is just their online content that is boring.

Great content is essential for success in leveraging social media for business. Yes you need a strategy and you need to be out there in the right places. Growing a large social media network is a must so you can connect with your targeted audience. But connections alone are of little value. You have to engage your connections – talk to them. Great content facilitates that engagement – now we have something to talk about.

Some clients are slow about opening up and that is understandable. They are cautious. That’s fine, as over time confidence will grow. When their content is shared online the benefits can be magnified many times as fans and followers share their content. 

So what is Great Content? Here is an aid my team use to generate it themselves and from our clients.

What do you think?

More Soon!

John McGrann

CEO Drive Social Media